The Master II Level in Social Media & Advanced Marketing is designed to provide an advanced skill set in the field of marketing applied to social media, using as its main tool the analysis of the so-called "big data" generated by social, the techniques of positioning through search engines and marketing methodologies also oriented to the internationalization of the company.
Upon completion of the Master Course Level II in Social Media & Advanced Marketing the student will have developed basic skills in the basic techniques of collecting and analyzing data ("big data") generated by social media and in their use through marketing methodologies, oriented both to the domestic and foreign markets, as well as advanced use of web search engines and positioning techniques, having also developed a good socio-psychological understanding of the social phenomenon accompanied by an ethical framework in which it is framed.
Employment outlets
The Level II Master Course in Advanced Social Media & Marketing offers several employment opportunities in the world of work in a variety of fields. Below is a list of some of the possible employment outlets:
- Digital Marketing Manager
- Social Media Manager
- Marketing Data Specialist
Admission requirements, testing and final exams
Applicants with a High School Diploma and a Bachelor's Degree or a Master's Degree, Master's Degree, or Old Degree are eligible for enrollment. In the absence of the required qualifications, admission on dossier is possible, based on an evaluation of the qualifications obtained and the experience acquired, as well as the skills developed within the framework of professional activity.
Lectures will be delivered at the discretion of the Lecturer through term papers, commentaries, specialized manuals, handouts or lectures via live streaming platform. Evaluation is expressed in thirtieths.
The final examination consists of a Thesis of at least 30 pages on one of the topics covered during the Master's program.
Exams
M-FIL/05 - Media Semiotics - 6 ECTS
SPS/08 - Sociology of Communication - 4 ECTS
M-PSI/05 - Psychology of Communication - 4 ECTS
SPS/08 - Ethics and Sociology of New Media - 5 ECTS
SECS-P/08 - Marketing - 8 ECTS
ING-INF/05 - Predictive Models in Data Analysis - 6 ECTS
ING-INF/05 - Big Data Analytics - 8 ECTS
SECS-P/08 - International Marketing - 5 ECTS
ING-INF/05 - Search Engines & Positioning - 6 ECTS
INF/01 - Introduction to Information Security - 4 ECTS
Final Thesis - 4 ECTS
DURATION AND STRUCTURE OF LEVEL II MASTER'S DEGREE
Duration: Annual - 1500 hours
Enrollment: Always open throughout the year
Credits: 60 ECTS
Mode: Online
Price
CHF/EUR 2,000.00
