“Relazioni che Trasformano: Psicologia, PNL e Marketing Umano per la Crescita Personale e Professionale” (by Matteo Baù – 2026) presents the idea that relationships are not simple exchanges, but continuously evolving ecosystems. Here, identity, emotions, and skills mutually influence one another.
The book combines relational psychology, person-centred counselling, NLP, social neuroscience, mindful communication, human marketing, and relational leadership into a unified model. This model helps readers understand and transform bonds in personal life and within organisations. The structure alternates rigorous theory with practical tools, such as a relational and emotional journal, relationship and emotion maps, empathic listening and co-regulation techniques, the OSBD model, along with NLP exercises such as mirroring and leading, reframing, the swish pattern, and timeline. There is continuous attention to micro-actions that can be implemented within 24 hours.
Real-life cases and stories of change make the principles concrete. They show how small shifts in posture—such as moving from interpreting to asking, or from reacting to understanding—can lead to lasting transformations. From the foundations of attachment (Bowlby, Ainsworth) to affect attunement (Stern) and Rogers’ approach (congruence, unconditional positive regard, empathy), the text covers the full spectrum of relational competence. It includes chapters dedicated to NLP, effective communication, human marketing, leadership, and strategies for professional success. The style is accessible yet robust.
Alongside theory, the book offers protocols, exercises, and powerful questions that guide the reader through an experiential and measurable pathway. The primary audience includes counsellors, psychologists, coaches, trainers, managers, and relationship-focused professionals. However, the clear language and practical approach also make the book useful for anyone who wishes to improve their relationships without specialist training. An ethical thread runs throughout the text.
The techniques are not persuasive shortcuts, but tools that promote authenticity, responsibility, and service. Marketing is “human” because it is based on real value and trust. Leadership is “relational” because it stems from coherence between words, actions, and values. In short, the book functions as both a compass and a toolkit. It helps readers interpret the relational systems in which we live and intervene with small gestures that have a major impact, applicable both in personal and professional life.
It is a practical invitation to live relationships as an infrastructure for change, where awareness, empathy, and daily micro-actions produce sustainable results for individuals, teams, and communities.