The Level II Master's Degree in “Public Relations” trains students for high-level professional management of Public Relations in a global international context, providing them with those advanced tools that enable them to develop specialized skills in the field of management, communication and innovative methodologies and techniques used in Public Relation activities at a global level, meticulously analyzing the social, cultural, economic and political aspects of companies and institutions in specific geographical areas.
Target audience for the Level II Master's degree.
Management and Top Management of companies operating internationally, specialists
in International Marketing, practitioners in traditional or digital communications, professionals who intend to specialize in Public Relations.
Admission requirements, examinations and final test
Applicants with a High School Diploma and a Bachelor's Degree, Bachelor's Degree or Master's Degree, Master's Degree or Old Degree. In default of the qualifications
studies required, admission on dossier is possible, based on an evaluation of the qualifications studies obtained and experience acquired, as well as skills developed in the framework of professional activity.
Lectures will be delivered at the discretion of the Lecturer through term papers, commentaries, specialized textbooks, handouts or lectures via live streaming platform. The evaluation is expressed in thirtieths.
The final examination consists of a Thesis of at least 30 pages on one of the topics covered during the Level II Master's Course.
Exams
SECS-P/08 - General Management - 9 ECTS
SECS-P/10 - Organizational Behavior and Leadership - 6 ECTS
M-PSI/05 - Psychology of Communication - 8 ECTS
SECS-P/10 - Human Resource Management - 7 ECTS
SPS/08 - International Public Relations - 8 ECTS
SECS-P/08 - Strategic Management and Leadership - 7 ECTS
SECS-P/08 - International Marketing - 5 ECTS
M-PSI/06 - Psychology of Marketing and Advertising - 6 ECTS
Final Thesis - 4 ECTS
DURATION AND STRUCTURE OF MASTER'S DEGREE II LEVEL
Duration: Annual - 1500 hours
Enrollment: Always open throughout the year
Credits: 60 ECTS
Mode: Online
Price
CHF/EUR 2,000.00
