The course aims to illustrate, in detail and with examples and exercises, communication techniques aimed at propaganda, manipulation, conditioning and subjugation of people and masses by individuals, groups or institutions of power, drawing on knowledge from social sciences, political sciences, communication sciences and neuroscience. At the end, students will be able to grasp, interpret and put into practice the main theories and techniques, declining them according to their own course of study or profession.
Subject Area
Philosophy, law, psychology, sociology, anthropology, pedagogy, neuroscience, communication science, political science, economics, journalism - SPS/01/02/03/11, MPSI/05, BIO/08
Target Group
Internal and external students, professionals, interested parties.
Lesson Delivery
The lessons will be delivered in live streaming or asynchronous mode.
Admission Requirements
A High School Diploma is required.
Teacher: Prof. Lorenzo Maria Pacini
Structure: Delivered during weekends and/or Sundays
Duration: 60 hours
ECTS: 60 ECTS
Enrollment: Enrollment is possible at any time of the year
Mode: Online
Price: CHF/EUR 2.500,00 + CHF/EUR 300,00 (registration fee)
